Entrepreneurs of the Puig Foundation social program redirect their efforts to tackle the Covid-19 crisis

Four teams from the Invisible Beauty Makers project, the Puig Foundation’s social action program, have redirected their business projects to collaborate with the healthcare community and tackle the coronavirus crisis.

Invisible Beauty Makers is the Puig Foundation program that supports social entrepreneurs with established innovative initiatives around the world that have a significant social impact. The program was launched in 2014 when the Puig Foundation celebrated its centenary and took on the challenge of becoming a benchmark for social and sustainable commitment.

Since the start of the Covid-19 crisis, four groups of Spanish-based IBMakers have put their current projects on hold to join the fight against the virus.

These are Arte Paliativo, Aprendices Visuales, HumanITcare and Ayúdame3D, the actions of which are aimed at health workers, hospitals, vulnerable people, and children.

Arte Paliativo has made online emotional support sessions available to people in need within the framework of the Sant Joan de Déu Hospital (Barcelona). Patients and families can benefit from virtual appointments with therapists.

Aprendices Visuales has created the #yomelavolasmanos campaign, with the aim of providing families with fun and educational material that teaches children how to wash their hands properly.

HumanITcare has given hospitals and doctors free access to the platform that enables monitoring of patients with coronavirus.

And finally, Ayúdame3D has also momentarily interrupted its usual activity to print visors and masks that completely cover the face of healthcare professionals in contact with affected patients.