COMMITTED TO OUR LEGACY

Invisible Beauty is the Puig Foundation’s main social responsibility program. It involves the collaboration of Ashoka, a global, independent, and non-profit organization, which spearheads the focus on innovation and social entrepreneurship, creating a society of generators of change.

THE ORIGINS OF INVISIBLE BEAUTY

As part of Puig centenary celebrations in 2014, the Foundation decided to take on the challenge of becoming a benchmark for social and sustainable commitment.

With this in mind, the Invisible Beauty project was launched, which promotes initiatives with a huge social impact and allows Puig employees to get involved in projects which each year they themselves have selected.

Invisible Beauty identifies and selects entrepreneurs committed to their surroundings, who want to improve society with innovative initiatives through their talent, creativity and passion.


Invisible Beauty fosters the entrepreneurial excellence of people involved in social initiatives with a high impact on society, and promotes the talent of those looking for solutions to social challenges.


THE PROGRAM HAS TWO LINES OF ACTION:

INVISIBLE BEAUTY INNOVATORS
Supports social entrepreneurs who have already established innovative projects with a significant global impact. The aim is to create a large network that generates real systemic change.

INVISIBLE BEAUTY MAKERS
Empowers young people with innovative ideas to improve their capabilities and become agents of change.